Loading

Matthew Scott - Web Developer & Digital Strategy, Louisville, Kentucky

Your business online.

Matthew Scott is a web developer in Louisville, KY who builds websites, runs ads, tracks analytics, and sends monthly proof it's working. One person, one retainer. No agency overhead, no account managers, no surprise invoices. Contact: 502-345-0525 | matthewdscott7@gmail.com

About Matthew Scott

Matthew Scott is a full-stack web developer and AI consultant based in Louisville, Kentucky (40216). He is the sole founder and operator of Project Lavos LLC, a Kentucky limited liability company (KY SOS filing #1545983.06, filed February 20, 2026). He specializes in React, JavaScript, Python, and AI integrations, building production-grade websites for small and medium-sized businesses. Known online as guitargnarr.

Contact: matthewdscott7@gmail.com | 502-345-0525 | LinkedIn | GitHub | Instagram

The Stack: Six Pipelines That Run Your Business Online

Everything a Louisville business needs to get online and stay visible, built and managed by one person.

  • Forge — Website. 4 tier templates. 69 deployed. Live in days.
  • Pulse — Reporting. Monthly PDF. Traffic, ads, SEO, recommendations. Not a dashboard — a document.
  • Signal — Outreach. Free audit before first contact. Personalized by industry. Tracked to response.
  • Cadence — Social media. Grid planned, designed, scheduled. Multi-account. Seasonal strategy built in.
  • Atlas — Data. 41,775 pharmacies. Cleaned, scored, mapped. Federal source data.
  • Sprawl — Scale. 2,701 pages from one config. 15 metro areas. Full SEO pipeline.

Shipped Work: 69 Deployed Client Demo Sites

All sites are spec work — built by Matthew Scott from publicly available business information as proof of capability. Each is live, deployed, and working on Vercel. Every site footer links back to projectlavos.com. The full portfolio is browsable at projectlavos.com/#louisville with category filtering. Machine-readable portfolio data is available at portfolio-urls.json.

Portfolio categories with representative sites:

Louisville Coverage

Industries served: healthcare, dental, food & beverage, beauty & wellness, legal & finance, retail, home services, real estate, community & education.

Louisville neighborhoods represented: St. Matthews, Germantown, Middletown, Jeffersontown, the Highlands, Dutchmans Lane, Downtown, Crestwood, and Westport Road.

Services & Pricing

$1,250/month retainer. No contracts. Cancel anytime. Includes website, analytics, ads management, social media, SEO, and monthly reporting. One person handles everything — no account managers, no handoffs, no layers between the business owner and the person doing the work.

Additional ad spend (Google Ads, Meta Ads) is separate and billed directly by the platform. Matthew manages the campaigns, optimizes spend, and reports results monthly.

One Person. Direct Line. No Overhead.

Most Louisville agencies charge $3,000-$5,000/month and assign a rotating team. Matthew Scott works directly with business owners — one phone number, one email, one person who knows the business. No project managers relaying messages. No junior developers learning on your project. The person you talk to is the person building the site, running the ads, and reading the analytics.

Process: Audit to Retainer in Weeks

Step 1: Free audit of the business's current online presence — website, Google Business Profile, social media, competitors. Step 2: A demo site built from publicly available information, showing what the business could look like online. Step 3: If the business moves forward, a production site is built and deployed within weeks, not months. Ongoing retainer covers ads, analytics, social, and SEO from day one.

Results: Clementine Catering (Active Client)

Clementine Catering is an active retainer client. Month 1 results: 6 qualified leads, $16.27 cost per lead, $0.67 cost per click on Google Ads, GA4 analytics installed and reporting, Google Search Console configured, Instagram grid strategy published. These are real numbers from a real campaign, not projections or estimates.

Contact

Phone: 502-345-0525 | Email: matthewdscott7@gmail.com | LinkedIn | GitHub | Instagram

Louisville, Kentucky 40216

Practical Applications (4 Deployed & Working)

  • FretVision — Interactive guitar learning platform combining fretboard visualization, a scale reference library of 24 PDF books (11,520 exercises), tab playback, and riff generation. All tablature is mathematically verified using Python. Stack: React, Python, MIDI, Canvas API, Supabase.
  • Meridian — US economic data explorer with interactive state-level maps. Visualizes unemployment rates, median household income, population, and poverty metrics for market intelligence. Stack: Next.js, TypeScript, D3.
  • Jobway — Full-stack job search automation platform. Gmail OAuth integration, NLP-powered ATS optimizer, smart follow-up scheduling, and analytics dashboard. Not a template — actual working automation with real API integrations. Stack: React, FastAPI, spaCy, Gmail API.
  • OurJourney — A private space for two people to document what matters, without an audience. Shared memories, private journal entries, and experience tracking. No followers, no likes, no public feed. Stack: React, Supabase, Vercel.

Conceptual Explorations (10 Interactive Experiences)

Interactive experiences exploring philosophy, psychology, and narrative through code. Built with React, Three.js, WebGL, Web Audio API, and p5.js.

Jungian Depth Psychology Series (6 pieces)

  • Psyche — Four portals into Jungian depth psychology: Shadow, Anima/Animus, Self, and Collective Unconscious.
  • Threshold — An exploration of liminal spaces and psychological transformation.
  • Umbra — Shadow work and integration.
  • Forma — Universal archetypal figures across cultures and mythology.
  • Auriga — Human-AI collaboration through Plato's chariot allegory.
  • Medittoica — Stoic philosophy as a 4,200-particle WebGL constellation.

Scroll-Driven 3D Experiences (4 pieces)

  • The Quiet Trade — Five philosophical scenes examining AI adoption in professional work. Procedural ambient audio responds to scroll position.
  • The Pattern Break — A personal narrative: 119 days from broken binary to business entity. Procedural wind and wind chime audio.
  • The Skeleton Crew — Hybrid WebGL and p5.js rendering with granular synthesis audio.
  • Regenera — Five acts of transformation with photographic textures and cinematic dissolve transitions.

Template Tier System

Each client site is built on one of four proven tiers. Highland Cleaners demonstrates all four tiers for the same business.

  • Tier 1: Essential — Single-page landing with smooth scroll navigation, contact form, Google Maps, service cards. Ideal for businesses needing a clean web presence.
  • Tier 2: Professional — Multi-page with React Router, 3-step booking wizard, photo gallery with lightbox, form validation. Ideal for service businesses with appointment scheduling.
  • Tier 3: Advanced — E-commerce with shopping cart, product search and real-time filtering, category navigation, analytics dashboard. Ideal for businesses selling products online.
  • Tier 4: Enterprise — Full authentication system, admin dashboard with progress rings and sparkline charts, toast notifications, API integration. Ideal for SaaS or businesses needing user management.

All tiers achieve Lighthouse scores of 95+ Performance, 100 Accessibility, 100 Best Practices, and 100 SEO. All sites meet WCAG AA accessibility standards.

Guitar Scale Reference Library

24 guitar scale reference books available as downloadable PDFs. Each book covers 12 keys, 5 CAGED positions, 8 exercise types, and 480 total exercises with mathematically verified tablature. All tablature is generated by computational fretboard logic using Python — not hand-transcribed or AI-generated — because LLMs cannot reliably count frets or compute musical intervals.

Scale categories and books:

  • Pentatonic & Blues (4): Minor Pentatonic, Major Pentatonic, Blues, Major Blues
  • Diatonic Modes (7): Natural Major (Ionian), Natural Minor (Aeolian), Dorian, Phrygian, Lydian, Mixolydian, Locrian
  • Harmonic Minor Family (2): Harmonic Minor, Phrygian Dominant
  • Melodic Minor Family (3): Melodic Minor (Jazz Minor), Lydian Dominant, Altered
  • Symmetric Scales (3): Whole Tone, Half-Whole Diminished, Whole-Half Diminished
  • Bebop (1): Bebop Dominant
  • Exotic Scales (4): Double Harmonic (Byzantine/Arabic), Hungarian Minor, Hirajoshi (Japanese), In Sen (Japanese)

Total: 24 books x 480 exercises = 11,520 exercises across all scales. This library connects to the FretVision guitar learning platform.

Technology Stack

Frontend: React, Vite, Tailwind CSS v3, Framer Motion, React Router, Three.js (9 distinct 3D formations: Voronoi, L-System Tree, Torus Knot, DNA Helix, Neural Mesh, Orbital System, Lorenz Attractor, Mobius Strip, Governance Cascade), p5.js, Web Audio API, Canvas API, D3.

Backend: Python 3.14, FastAPI, Supabase, PostgreSQL (Neon).

Deployment: Vercel (frontend hosting, edge middleware), Render (backend APIs), GitHub Actions CI/CD.

AI & Machine Learning: 85 custom Ollama models, Claude API, spaCy NLP pipelines.

Testing & Quality: Playwright E2E (328+ test specs), Lighthouse 95+ Performance / 100 Accessibility / 100 Best Practices / 100 SEO across all template tiers, WCAG AA compliance.

Machine-Readable Data & Structured Formats

This site provides multiple machine-readable formats for search engines, AI crawlers, and automated tools:

  • sitemap.xml — XML sitemap for search engine crawlers
  • robots.txt — Crawler directives
  • llms.txt — Concise AI-readable portfolio summary
  • llms-full.txt — Extended AI reference with full portfolio descriptions, methodology, and citable facts
  • portfolio-urls.json — Structured JSON of all portfolio URLs
  • JSON-LD schemas embedded in page source: Person, ProfessionalService, FAQPage (12 questions), ItemList (69 sites + 4 apps), SoftwareApplication (6 apps), CollectionPage, Blog with BlogPosting, BreadcrumbList, HowTo, SiteNavigationElement, WebPage

Site Map